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On this episode of The Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on:

  • Why marketers must learn to emotionally attach to their audience through a “hook, story and offer” [10:40].
  • His favorite three-part script to use when designing an offer for your audience [14:13].
  • Today’s biggest opportunities to build an audience while costs are lower than in the past [17:16].

Related: Achieving Your



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